Carrboro to Start Biennial Citizen Satisfaction Survey
Staff contact: Catherine Dorando
CARRBORO, NC – Beginning Saturday, October 29, consultants working for the Town of Carrboro will start calling more than 400 Carrboro residents asking them to state their opinions on how well their government works for them. Topics will include solid waste, taxes, safety, quality of life, customer service, communications, street repair, and downtown. The scientific telephone poll will be conducted through November 25, with citizens being asked to spend about 25 minutes answering about 60 questions. The survey’s margin of error will not exceed five percent.
Mayor Lavelle stated that, “This will be a new and comprehensive method to gauge how our residents feel about what we are doing, and what is important to them. I know that people get asked to take surveys often, but I hope folks will take the time to participate in this particular survey, as this one will ask about and inform services they receive in their day-to-day lives as town residents.”
The survey has three parts: (1) questions that are asked from survey to survey to give the Town an opportunity to see trends in its performance; (2) questions that change from survey to survey to give the Town information on current or emerging issues; and (3) demographic questions such as age, sex, race, and education that help ensure that the sample of respondents are a scientifically representative group of the total population of Carrboro.
The survey, like other national and international pollsters, will utilize long-standing scientifically tested sampling techniques and statistical analyses that allow the survey results to be generalized over the entire population even though not everyone in Carrboro is being called.
Town Manager, David Andrews stated that “This survey will help the town benchmark our performance and quality of services to our citizens. As we always strive for excellence, this survey will allow us feedback and data to ensure we are always improving.”
All responses to the survey will be anonymous, and demographic information will only be used in the aggregate. Carrboro has contracted with BKL Research of Salem, VA to conduct the study. The survey report is expected in January 2017.