The Town of Carrboro was recognized nationally this month by the City-County Communications & Marketing Association (3CMA) in its Savvy Awards competition.
The Savvy Awards recognize outstanding local government achievements in communications, public-sector marketing, and resident-government relationships. Awards were announced at the 3CMA Conference held in Orlando, Fla., Sept. 6-8, 2023.
With more than 875 entries across 38 categories in the national contest, the Town of Carrboro’s Communication and Engagement Department received third place, earning the Award of Excellence in the social media campaign category.
Recognized was “Welcome to Carrboro," a social media campaign designed to highlight the unique facets of a small town with beautiful art and photography. Analytics show that people stopped scrolling and connected with images of iconic buildings, events and traditions. The attention-grabbing artwork reflects an inclusive, lively and cohesive community and resonates with the artistic and progressive vibe of Carrboro. Judges said the entry’s “supporting data helped to define the opportunity and show how well it worked.”
3CMA is a national organization dedicated to helping local governments across the U.S. improve their communication and marketing efforts. Their goal is to promote excellence in public sector communications and to support government professionals in effectively informing and engaging their communities. The list of all award winners is available online at 3cma.org.